The Problem
Managing multiple websites creates duplicate work:
- Repeated development: Same features built multiple times
- Inconsistent execution: Similar functionality works differently
- Maintenance multiplication: Bug fixes needed in multiple places
- Brand drift: Design diverges across properties
- Scaling cost: Each new property requires full development
When websites are built independently, inefficiency compounds with each property.
How I Solve It
I design architecture that enables intelligent sharing across properties:
Component Libraries
- Shared UI components with consistent styling
- Functionality modules reused across sites
- Design system with brand guidelines
- Component versioning and updates
Architecture Patterns
- Shared backend with property-specific frontends
- API-first design enabling multiple consumers
- Configuration-driven property customization
- Unified deployment and hosting
Development Efficiency
- Build once, deploy to multiple properties
- Bug fixes propagate to all properties
- New features available across portfolio
- Consistent developer experience
Brand Consistency
- Design system enforces brand standards
- Typography, color, and spacing shared
- Property-specific variations within system
- Quality maintained across properties
Need This Solution?
If you're facing similar challenges or want to discuss how I can help implement this for your project, I'd be happy to talk.
Common Shared Architecture Scenarios
Multi-Brand Portfolio
- Parent company with multiple brand websites
- Shared e-commerce and content functionality
- Brand-specific styling and content
- Unified backend administration
Property Network
- Related websites serving different audiences
- Shared content where appropriate
- Cross-property features and linking
- Unified analytics and reporting
Franchise or Dealer Networks
- Corporate template with location customization
- Shared product data and pricing
- Location-specific content and offers
- Central management with local control
Architecture Approaches
Monorepo with Packages
- Shared code in common packages
- Property-specific applications consuming packages
- Coordinated deployments
- Shared testing and quality assurance
Headless with Shared API
- Unified backend API for all properties
- Property-specific frontend applications
- Shared business logic and data
- Independent frontend development
Multi-Site CMS
- Single CMS instance serving multiple sites
- Shared content with site-specific overrides
- Unified media and asset library
- Centralized administration
The Outcome
New properties launch faster by leveraging existing work. Improvements benefit all properties simultaneously. Brand consistency is maintained through shared foundations. Development investment compounds rather than duplicates. The property portfolio becomes more valuable as shared infrastructure matures.
