The Problem
Selling courses through your website creates manual work:
- Manual enrollment: Staff grant LMS access after each purchase
- Delayed access: Customers wait for manual provisioning
- Disconnected systems: Website sales and LMS enrollment are separate
- Organization sales: B2B course sales require complex seat management
- Reporting gaps: No unified view of sales and course completion
When e-commerce and learning are disconnected, every sale creates manual work.
How I Solve It
I integrate e-commerce platforms with learning management systems:
LMS Connection
- Thinkific API integration for course management
- Teachable and other platform integration
- Custom LMS connection via API
- SSO for seamless user experience
Automatic Enrollment
- Purchase triggers immediate course access
- User account creation if needed
- Course bundle and curriculum handling
- Access duration management
B2B Seat Management
- Organization purchases training seats
- Administrators invite and assign employees
- Seat utilization tracking
- Self-service enrollment management
Reporting and Analytics
- Sales and enrollment correlation
- Completion and progress tracking
- Revenue reporting by course
- Customer success metrics
Need This Solution?
If you're facing similar challenges or want to discuss how I can help implement this for your project, I'd be happy to talk.
Common LMS Integration Scenarios
Healthcare Training Organizations
- E-commerce course sales with immediate LMS enrollment
- Organization seat-based purchasing
- Certification and continuing education tracking
- Salesforce integration for customer data
Professional Development
- Individual and corporate course sales
- Access duration and expiration handling
- Certificate generation on completion
- Renewal and recertification workflows
Corporate Training Sales
- B2B seat licensing
- Administrator portal for seat assignment
- Progress reporting for L&D managers
- Volume pricing and enterprise deals
The Outcome
Course purchases grant immediate access without manual intervention. Customers experience seamless purchase-to-learning flow. B2B organizations manage their own seats and enrollments. Staff spend time on course quality rather than enrollment administration. The business scales training sales without proportional administrative growth.
