Centering Healthcare: E-commerce, LMS & Salesforce Integration

Lead Web Engineer and Client Manager on a 6+ year improvement retainer (via Solspace Inc.) for Centering Healthcare, a healthcare training organization. What began as rescue work fixing unreliable Salesforce synchronization evolved into building intelligent e-commerce and learning systems that automated enrollment, unified data across platforms, and enabled self-service for healthcare organizations.

I managed one additional developer while leading weekly client communications and making architectural decisions for the platform’s continuous evolution.

E-commerce & Salesforce Integration

The core challenge was unreliable data synchronization between Craft Commerce and Salesforce. Staff spent significant time fixing sync errors and manually verifying that the website wasn’t overselling products or overbooking events.

What I built:

• Bi-directional sync connecting Craft Commerce with Salesforce for products, stock levels, orders, customers, discounts, events, workshops, and enrollments
• Reliable inventory management that prevented overselling and overbooking
• Automated order and customer data flow, eliminating manual data entry and reconciliation

The result: staff stopped spending time on data verification and error correction, trusting the system to keep everything in sync.

Learning Management System Integration

Centering Healthcare sells digital courses and training programs. Before the integration, purchasing a course and getting access to the learning platform were disconnected processes.

What I built:

• Craft Commerce to Thinkific integration that automatically enrolls purchasers in their courses
• Digital product selling capabilities through the e-commerce platform
• Seamless purchase-to-learning flow where customers get immediate access after checkout

This removed the manual step of granting course access after each purchase, enabling true self-service for course buyers.

Client Portal & Organization Management

Healthcare organizations needed to purchase training for their employees and manage who had access to what courses.

What I built:

• Custom client portal on the website with organization-level permissions
• Company administrators can manage their own users and enrollments
• Seat-based purchasing where organizations buy attendance slots and invite employees

This enabled B2B self-service: organizations purchase seats, invite their staff, and manage enrollments without needing to contact support.

Custom Event Registration & Checkout

Centering Healthcare runs events and workshops with specific business requirements that standard e-commerce checkout couldn’t handle.

What I built:

• Custom checkout flow for event and course registration
• Seat-based purchasing with the ability to assign attendees at checkout
• Event capacity management integrated with the booking system

The custom checkout matched how the organization actually sells: purchase multiple seats, then invite specific employees to attend.

CMS Flexibility & Continuous Improvement

Beyond the major integrations, I transformed an inflexible website into one the marketing team could actually maintain and improve.

What I built:

• Flexible content management that gave editors control over page layouts
• Section-by-section redesign work improving UX and conversion
• Marketing content components for campaigns and promotions
• Performance optimizations for faster page loads
• Technical SEO improvements for better discoverability

Removing Workflow Friction Through Intelligent Systems

• Eliminated sync errors: Reliable bi-directional Salesforce integration replaced hours of weekly manual data verification
• Automated course enrollment: Thinkific integration removed manual access provisioning, saving staff time on every sale
• Enabled B2B self-service: Organization portal let companies manage their own users without contacting support
• Prevented overbooking: Inventory sync ensured the website never sold more than available, eliminating refund situations
• Gave editors control: Flexible CMS reduced dependency on developers for content changes

This 6+ year engagement demonstrates the value of continuous improvement over large, risky rewrites. Starting with urgent sync fixes built trust; that trust enabled progressively more ambitious work connecting e-commerce, learning systems, and self-service portals into one reliable platform.

Implemented solutions:

• E-commerce and Warehouse Data Sync
• Custom E-commerce Functionality
• Learning Management System Integration
• Marketing Content Components
• Flexible Content Management
• Website Redesign Implementation
• Website Performance Optimization
• Lead Capture Automation
• Website Technical SEO Optimization
• Development and Deployment Pipeline
• Custom Customer Management

Used technologies: