The Problem
Slow websites create compounding friction:
- User abandonment: Every second of delay increases bounce rates
- SEO penalties: Core Web Vitals affect search rankings
- Conversion loss: Slow checkout flows lose sales
- Server costs: Inefficient code requires more infrastructure
- Competitive disadvantage: Users expect modern, fast experiences
Performance problems often accumulate over time as features are added without optimization.
How I Solve It
I approach performance systematically, addressing each layer:
Database Optimization
- Query analysis identifying slow database operations
- Index optimization for large content catalogs (200,000+ entries)
- Eager loading patterns eliminating N+1 query problems
- Caching strategies for frequently accessed data
Asset Optimization
- Image optimization with Imgix or similar CDN processing
- Modern image format delivery (WebP, AVIF)
- Lazy loading for below-fold content
- Critical CSS extraction for faster initial paint
Caching Architecture
- Full-page caching with proper invalidation
- Fragment caching for dynamic components
- CDN configuration (Cloudflare, AWS CloudFront)
- Browser caching headers optimized for your content patterns
Core Web Vitals Focus
- Largest Contentful Paint optimization
- First Input Delay reduction
- Cumulative Layout Shift elimination
- Lighthouse score improvements across all metrics
Need This Solution?
If you're facing similar challenges or want to discuss how I can help implement this for your project, I'd be happy to talk.
Common Performance Scenarios
Large Catalogs
- 200,000+ SKU e-commerce sites with complex filtering
- Scientific databases with thousands of indexed entries
- News sites with extensive archives
Dynamic Content
- Personalized content with authentication
- Real-time inventory and pricing
- Interactive product configurators
Animation-Heavy Sites
- Modern animation-based designs
- Video backgrounds and scroll effects
- Performance maintained alongside visual richness
Typical Results
- 85%+ Lighthouse scores across performance, accessibility, best practices, and SEO
- Sub-second page loads for content pages
- Sub-100ms search response for instant discovery experiences
- Eliminated crashes from performance-related server overload
The Outcome
Fast websites that stay fast as content grows. Performance becomes sustainable through proper architecture rather than constant firefighting. Users get the snappy experience they expect. SEO benefits from Core Web Vitals compliance. Server costs stay reasonable even as traffic grows.
