Spread.ai: HubSpot Integration & CMS Improvements

Lead Developer responsible for improving the Spread.ai Craft CMS website, focusing on CRM integration for lead capture automation, managing complex animated marketing components, and enhancing content management flexibility. Spread.ai provides AI-powered sales enablement solutions for enterprise teams, requiring a marketing website that could efficiently capture and route leads to their sales organization.

The Challenge

Spread.ai’s website featured highly animated, tightly coupled components that required careful content management without breaking the visual effects. The marketing team needed more autonomy to update content within these complex animated sections, while also requiring seamless lead capture that integrated directly with HubSpot CRM.

Key challenges:

• Highly animated components with content tightly coupled to animations, making dynamic content management difficult without breaking visual effects
• HubSpot integration for automated lead capture and routing
• Multi-language support for their international audience
• Flexible content management that empowered the marketing team without requiring developer involvement

What I Delivered

HubSpot CRM Integration

Built a custom integration connecting Craft CMS forms directly to HubSpot:

• Automated lead capture with form submissions flowing directly into HubSpot CRM
• Field mapping ensuring all captured data synced correctly to CRM fields
• Error handling with logging for failed submissions and retry mechanisms
• Marketing attribution preserving campaign and source data for sales team visibility

Complex Animated Component Management

Solved the challenge of making highly animated sections content-manageable:

• Dynamic content within animations allowing marketing to update text and media without breaking tightly coupled animated effects
• Modular content blocks that respected animation dependencies while remaining editable
• Reusable marketing components maintaining consistent branding across animated campaign pages
• Template flexibility enabling content updates without developer involvement

Language Switcher Implementation

Implemented multi-language support for international market expansion:

• Language switcher enabling visitors to switch between languages
• Content structure supporting translated content within Craft CMS
• URL management for language-specific page versions

Website Performance & Stability

Addressed technical debt and improved platform reliability:

• Performance optimization improving page load times despite complex animations
• Core stability improvements reducing errors and improving uptime
• Development pipeline establishing proper deployment workflows
• Code quality with PHPUnit testing for critical functionality

Outcome

The improvements enabled Spread.ai’s marketing team to work more independently, even within complex animated sections, while ensuring every lead was automatically captured in HubSpot. The language switcher expanded their reach to international markets, and the content management improvements allowed campaign pages to be updated without breaking carefully designed animations.

The HubSpot integration continues to route leads captured through the website directly into their sales pipeline, supporting their enterprise customer acquisition efforts.

Implemented solutions:

• Lead Capture Automation
• Flexible Content Management
• Marketing Content Components
• Website Redesign Implementation
• Website Performance Optimization
• Website Core & Stability
• Development and Deployment Pipeline

Used technologies: