The Problem
Marketing needs move faster than developer availability:
- Campaign delays: Promotions wait for developer time
- Content bottleneck: Every update requires a ticket
- Inconsistent execution: Similar content built differently each time
- Limited creativity: Marketing constrained to existing layouts
- Expensive changes: Simple updates consume developer hours
When marketing depends on developers for content changes, everyone is slowed down.
How I Solve It
I build component libraries that give marketing teams independence:
Reusable Component Types
- Hero banners with image, text, and CTA options
- Feature highlights and benefit grids
- Testimonial carousels and quote blocks
- Call-to-action sections with configurable styling
- Promotional banners with countdown timers
- Video and media embeds
CMS Integration
- Components available in Craft CMS Matrix fields
- Drag-and-drop component ordering
- Live preview for immediate feedback
- Consistent styling across uses
Marketing Team Enablement
- Create new pages from existing components
- Launch campaigns without developer involvement
- A/B test content variations
- Respond to market changes quickly
Need This Solution?
If you're facing similar challenges or want to discuss how I can help implement this for your project, I'd be happy to talk.
Component Design Principles
Flexibility Within Constraints
- Options that enable creativity without breaking design
- Text, image, and link fields for common variations
- Color and style options within brand guidelines
- Responsive behavior built into every component
Consistency Assurance
- Components share design system foundations
- Typography and spacing standardized
- Mobile behavior consistent
- Accessibility built-in
Performance Preservation
- Lazy loading for images and media
- Optimized markup generation
- CSS efficiency through shared styles
- Core Web Vitals maintained
Common Component Libraries
E-commerce Marketing
- Promotional banners for sales and campaigns
- Product feature highlights
- Customer testimonial displays
- Seasonal and holiday content blocks
B2B Marketing
- Value proposition sections
- Case study and client logo displays
- Demo and consultation CTAs
- Resource and download blocks
Content Publishing
- Author and byline components
- Related content recommendations
- Newsletter signup variations
- Social sharing and engagement
The Outcome
Marketing launches campaigns on their own timeline. Content updates that took days now take minutes. Consistency improves because components enforce brand standards. Developer capacity redirects to engineering work. The website becomes a marketing-operated asset rather than a developer dependency.
