Custom Customer Management

The Problem

Standard e-commerce platforms treat customers as individuals. B2B businesses need more:

• Organization hierarchies: Companies with multiple users, not just individual accounts
• Role-based access: Administrators, buyers, and viewers with different permissions
• Custom pricing: Account-specific pricing tiers and discount schedules
• Self-service management: Organizations managing their own users and access
• Seat-based purchasing: Buying access for employees rather than individual products

B2C-focused platforms force workarounds that create friction for both customers and staff.

How I Solve It

I build custom customer management systems for B2B complexity:

Organization Structure

• Company accounts with multiple user members
• Administrator roles that can manage organization settings
• Employee invitation and onboarding workflows
• Organization-level purchase history and billing

Permission and Access Control

• Role-based permissions (admin, buyer, viewer)
• Content and product access based on customer tier
• Approval workflows for large purchases
• Self-service user management

Custom Pricing and Terms

• Account-specific pricing tiers
• Negotiated discount schedules
• Custom payment terms per organization
• Volume-based pricing rules

Self-Service Portals

• Organizations manage their own users without contacting support
• Seat-based purchasing for training, software, or services
• Purchase history and invoice access
• Account settings and preference management

Common Implementations

Training and Education Organizations

• Organizations purchase training seats for employees
• Administrators invite staff and assign enrollments
• Self-service portal for enrollment management
• Integration with LMS for automatic course access

B2B E-commerce

• Customer-specific pricing visible after login
• Purchase on account with custom payment terms
• Order history and reordering functionality
• Multiple ship-to addresses per organization

Membership and Subscription Businesses

• Organization memberships with user limits
• Upgrade and downgrade workflows
• Usage tracking and reporting
• Renewal management and notifications

The Outcome

B2B customers manage their own accounts without contacting support. Organizations purchase for their teams through self-service workflows. Custom pricing and terms apply automatically based on the authenticated customer. Staff spend less time on account administration and more time on customer relationships.